I enjoyed this article because it’s an insightful explanation of why Whole Foods’ brick and mortar presence is so valuable to an online company like Amazon.  With the vast majority of retail sales still occurring in physical stores, it’s critical for online retailers to understand the physical in addition to the digital.  They are related but different animals.  The data and experience from each will be exponentially valuable to Amazon in the long run because both forms will be needed.  Physical stores aren’t going away.  Retail is simply evolving. 

Let me know what you think.  Thanks. 

ThirdChannel Article