Walmart Canada Corp. has the most to lose when Target Corp. begins opening stores in Canada, according to the latest research on consumer loyalty.


Target announced the first 105 proposed store leases that it was acquiring from Zellers.


Earlier this year it paid $1.8-billion to Zellers owner Richard Baker for up to 220 leasehold interests of Zellers locations. Walmart signed a deal to acquire leases at up to 39 sites now operated by Zellers from Target Canada.Target announced the first 105 proposed store leases that it was acquiring from Zellers.


That Target has managed to achieve such brand resonance in Canada two years before opening and without any mass communication efforts is a remarkable feat said Mr. Satov founder of the Toronto consulting firm Satov Consultants.

Target’s status as a potential grocery player is uncertain in Canada and hinges, initially at least, on leasing restrictions in the malls where Zellers operates. Many of those malls are already anchored by another full grocery store.

The above was reported on cbc.ca.