Five of the first seven stores are revealed in this article.
“We want to be known first and foremost for amazing prices,” says John Bason, finance director of Primark’s parent company Associated British Foods ().
Prices in Primark stores may be similar to what you find in Walmart (). But the store atmosphere is very different. It strives to be young and edgy — similar to H&M or Forever 21.
In September, Primark opened its first U.S. store in Boston. There was a lot of promotion of the company’s Irish roots — it was founded in Dublin in that iconic summer of ’69.
Next up? Seven more stores in America in the coming year, including one in the King of Prussia mall outside Philadelphia and one on Long Island, New York.