They are going toe to toe with the competition….See The Real Deal article for more.

Fresh off opening three metro-area stores this month, sporting good retailer Modell’s is planning to add five New York City stores this year, Crain’s reported, as the family-owned store tries to keep its expanding rivals at bay.

“We want to protect our turf from anyone else coming in,” said Modell’s CEO Mitchell Model. “We’re just going to surround them like locusts.”