Key takeaways for the Black Friday weekend 2018 shopping period include:
- Overall foot traffic increased 10.1% year over year at the top 30 retailers, as compared to 2017.
- The top 3 retailers in the Retail Index for the Thanksgiving weekend 2018 were Hobby Lobby, Ulta Beauty, and T.J. Maxx, each delivering a 26% increase in foot traffic.
- As a category, mass merchants like Walmart and Target showed the largest lift in traffic, at 12% year over year increase compared to 2017.
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